A flock of sheep, a bunch of LEDS, some well trained sheep dogs and fast-motion video.
Welsh hill farmers show that those in the land of their fathers can excel in fields other than ones with rugby posts in them.
Welsh sheep video is internet sensation
A group of Welsh sheep farmers have become internet sensations after a video went online showing sheep being herded into astonishing shapes on a mountainside.
The creators of the video, for TV makers Samsung, revealed that they recruited Welsh national sheep herding champion Gerry Lewis, and a team of Welsh sheep herders to guide the flocks into position. However they admitted computer trickery had been used.
Matt Smith, the co-founder of ad agency The Viral Factory said: “The people on camera are real farmers and they were really controlling the sheepdogs. Rather than trying to fake it all we did it for real.
“The sheep herding bit is straight up – no trickery but there is a fair amount of computer trickery and post production work.
“We thought the Mona Lisa was the big wink to people – once they saw that we thought they would realize it was not all real.
“But we have been quite surprised that there is still a debate about whether it is all real and people have been coming up with various theories.”
Mr Smith said the main problem on the shoot was not herding the sheep, but getting enough of them. He went on: “We filmed it at the end of last month and it is lambing season so we could not disturb the sheep that were lambing because it would have been too stressful.
“We used different sheep over the two day shoot because we couldn’t have them running around all day. We didn’t give them any treats because they got to wear an LED coat – I can’t think of anything better.
“The video is silly and joyful. This one has caused a real stir.”
LED Art is form of light art constructed from light-emitting diodes.